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Videos

Agile Elephants

An intelligent data platform enables a city to break down data silos and organise its data coherently. Once the data has been coherently integrated, it leverages the power and potential of big data for multiple applications. Moreover, the integral...

Catalogue: Latin America 2024
Authors: Patricio Pagani, Melisa Breda
Companies: Buenos Aires City Government, The Black Puma
April 24, 2024
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Citation

Pagani and Breda (2024a, April 24). Agile Elephants . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/agile-elephants--12391


Research papers

Inspiring Conscious Consumption

The invitation: Let's talk about possibilismIn this era of ecological fragility and social transformation, the marketing arena is on the cusp of a paradigm shift. "Promoting Sustainable Lifestyles in Colombia through Shopping" is not just a title; it...

Catalogue: Latin America 2024
Authors: Lucas Lopez Lince, Juan David Giraldo Ruiz
Companies: IPSOS, Grupo Exito
April 24, 2024
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Citation

Lopez Lince and Giraldo Ruiz (2024a, April 24). Inspiring Conscious Consumption. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/inspiring-conscious-consumption


Videos

Inspiring Conscious Consumption

The invitation: Let's talk about possibilismIn this era of ecological fragility and social transformation, the marketing arena is on the cusp of a paradigm shift. "Promoting Sustainable Lifestyles in Colombia through Shopping" is not just a title; it...

Catalogue: Latin America 2024
Authors: Lucas Lopez Lince, Juan David Giraldo Ruiz
Companies: IPSOS, Grupo Exito
April 24, 2024
×

Citation

Lopez Lince and Giraldo Ruiz (2024a, April 24). Inspiring Conscious Consumption. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/inspiring-conscious-consumption-12381


Research papers

Agile Elephants

An intelligent data platform enables a city to break down data silos and organise its data coherently. Once the data has been coherently integrated, it leverages the power and potential of big data for multiple applications. Moreover, the integral...

Catalogue: Latin America 2024
Authors: Patricio Pagani, Melisa Breda
Companies: The Black Puma, Buenos Aires City Government
April 24, 2024
×

Citation

Pagani and Breda (2024a, April 24). Agile Elephants . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/agile-elephants-


Videos

Culture and history as Big Data blind spots

A case study from South Africa

Catalogue: Congress 2023
Author: Fathima Paruk
Company: Woolworths
October 5, 2023
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Citation

Paruk, F. (2023a, October 05). Culture and history as Big Data blind spots. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/culture-and-history-as-big-data-blind-spots


Videos
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Citation

(2022a, September 23). Decoding Meaning to Drive Brand Relevance. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/decoding-meaning-to-drive-brand-relevance


Webinars

Insights' Privacy Day 2021 - Privacy in Asia: What you need to know in 2021

Tensions have risen sharply in the US recently over freedom of speech and privacy with the Twitter/WhatsApp/Facebook issues.How are we in Asia Pacific responding to the big privacy issues? Is our profession under threat?Are we coping with the privacy...

Catalogue: Webinars 2021
Authors: Finn Raben, Gillie Abbotts-Jones, Ravikumar Narayanan, Disha Bhatnagar, Andy Zhao
January 28, 2021
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Citation

Raben, Abbotts-Jones, Narayanan, Bhatnagar and Zhao (2021a, January 28). Insights' Privacy Day 2021 - Privacy in Asia: What you need to know in 2021. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/insights-privacy-day-2021---privacy-in-asia-what-you-need-to-know-in-2021


Webinars

The (still) unfulfilled promise of secondary data

For some time now, market researchers have realized that the volume of behavioral and attitudinal data now being generated, literally on an hourly basis, has the potential to fundamentally change how we help our clients better understand their...

Catalogue: Webinars 2020
Authors: Reg Baker, Rex Briggs, Sara Jordan
September 9, 2020
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Citation

Baker, Briggs and Jordan (2020a, September 09). The (still) unfulfilled promise of secondary data. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-still-unfulfilled-promise-of-secondary-data


Videos

The alchemical marriage of Big Data and Qual

This presentation talks about the hybrid approach combining big data analytics and qualitative research - with a special spotlight on Kenya and Ethiopia.

Catalogue: Fusion 2019
Authors: Victor Ikawa, Sergey Sheykhetov
Companies: Safaricom, Kantar
November 10, 2019
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Citation

Ikawa and Sheykhetov (2019a, November 10). The alchemical marriage of Big Data and Qual. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-alchemical-marriage-of-big-data-and-qual-10859